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2017 Google Update on Analytics, Adwords, Optimize, Attribution, Surveys and More

Have you every wonders what Google is working on regarding Google Analytics, Adwords and optimize? This week the Denver Digital Analytics Association had Casey Carey, Director, Platforms & Publishing Marketing for Google, and President of the DAA Board of Directors speak about the future of Google 360. This shed light into where Google is going and how it is starting to tie all of the products together from a data perspective.

google conversion rate optimization, google optimize

The goal for Google is to have users spend less time figuring out attribution and set up of the tools and more time analyzing the data easily. Continue reading “2017 Google Update on Analytics, Adwords, Optimize, Attribution, Surveys and More”

What I Learned at SearchCon 2017

Last week was SearchCon http://searchcon.event. Searchcon is a unique conference high in the Rocky Mountains at Breckenridge Colorado. The whole event was shrouded by a spring storm that shut down the major highway I70. This kept everyone focused on the event since at times it was not easy to leave. The views out the windows of conference had gently falling snow a fox and three moose.
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Kiener’s Route Longs Peak

Climbed one of the classics last weekend, Kiener’s route on Longs Peak. 14k feet with 2600 feet of vertical exposure. ¬†We left the parking lot at 4:30 A.M. and got back in the dark mostly due to a slow decent to the cable route. It is a beautiful climb, lots of exposure but well protected when protection is needed. (Late June 2013)
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