What I Learned at SearchCon 2017

Last week was SearchCon http://searchcon.event. Searchcon is a unique conference high in the Rocky Mountains at Breckenridge Colorado. The whole event was shrouded by a spring storm that shut down the major highway I70. This kept everyone focused on the event since at times it was not easy to leave. The views out the windows of conference had gently falling snow a fox and three moose.
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Publisher Price Fixing Law Suite! Its About Time.

It’s about time. I was so bummed when all the book prices jumped up after Apple and the Nook started selling books. It made no sense, without publishing and distribution the cost for e-books should be less than a physical book. Never mind the fact that you can’t really share or give away an e-book like you can a physical book. I ended up buying real books again if the price for the e-book was the same or higher. Here is my previous post on this subject with profit breakdowns.

It’s about time. I was so bummed when all the book prices jumped up after Apple and the Nook started selling books. It made no sense, without publishing and distribution the cost for e-books should be less than a physical book. Never mind the fact that you can’t really share or give away an e-book like you can a physical book. I ended up buying real books again if the price for the e-book was the same or higher. Here is my previous post on this subject with profit breakdowns.

I would not mind if the extra money was going directly to the author but I doubt that was happening.

People started protesting and rating good books with one star on Amazon to punish the publishers. In the end it probably hurt the authors. Even Amazon notes that the price is set by the publisher not them.

Let’s hope e-book price drops to a fair price.

More information on law suite

Mobile shopping may finally come of age

For years mobile shopping has been something that is always in the sandbox and never really worked in reality. However this year with a larger population using tablets we may start to see more mobile users shopping from a wireless device. I think the big reason why is a cell phone is just too small to communicate as effectively as a larger screened tablet.

That said I can see the future with apps that make it easier to purchase via your phone. Essentially allowing you to not have to fill out a form. The old “Amazon One Click” for your cell phone that works on all sites.

Here is some data from Mojiva:

70% of mobile users report to spend more that $20 on electronic items

40% say they will spend  up to $50 per gift.

It will be interesting to see the results in first quarter on how many holiday purchases where made via a mobile devices such as a cell phone and tablet.

Where do your B2B leads come from?

Damandbase.com and Focus.com latest study 2011 Demandbase National Marketing and Sales Study breaks down lead acquisition as follows:

23% of sales leads come from the corporate website

14% come from email campaigns

7% from online ads

3% from social media

I have heard from other lead aggregators that their social and wireless efforts have not paid off so this data seems accurate. There may also be an offset by defining the leads from the online ads compared to the corporate site. Often users follow the ad but do not submit info. Then go back after reviewing other sites from a different URL directly to the site. Bottom line is 23% of sales from corporate websites is significant.

Damandbase conclusion is that corporate sites are still not putting enough content and product / service information to satisfy and persuade the prospective customer. This indicates that the 23% would increase with the correct content and call to action.

Googles latest “Content Farmer” update and how it effects lead generation companies.

I am sure by now you have all heard about Googles latest farmer update that is designed to cut down on sites that are considered content farms to generate ad revenue. Google is rightly so trying to provide more in-depth and targeted results.

“Our goal is simple: to give people the most relevant answers to their queries as quickly as possible…This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on…” – Official Google Blog Feb 24th

Danny Sullivan’s article Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? Has some very interesting data on which sites are affected and by how much. I have copied his top 100 sites that are affected below.

There are two effects Google’s changes will have on lead generation.

  1. Many of these sites are used as 3rd party lead gen sites for lead companies that put their lead generation forms and or ads on their site. The immediate effect is less leads will be generated however some of these sites have always delivered poor quality leads some generated by white papers so the effect may not be all that bad for the end user buying a lead and may help the lead industry.
  2. Many lead generations sites improve their organic ranking by providing articles to content farms. By doing this they get high quality inbound links. In a short period of time many of the high quality links will be considered low quality links and will drop the lead gen’s site ranking. This will decrease the number of organic leads they receive effecting their profit margins.

What does this all mean? Perhaps lead quality will improve although there will be less leads. Google will provide better quality results… perhaps but certainly in the short term lead gen companies are going to have to increase their Google PPC campaigns to make up for the offset in acquired leads.

In the top 100 most effected sites below you will see all lead categories effected from education, health, business to business etc.

Sistrix: Most Keyword Rankings Lost
Upon request, Sistrix will send people a full list of 331 domains that were found to have lost in its analysis. With Sistrix’s permission, here are the top 100 domains that suffered losses, sorted by total number of keyword positions lost. Also show is the percentage loss. For example, AssociatedContent.com was found to have 216,419 top rankings before the change, which dropped to 53,512 rankings after — a loss of 162,917, or 75%.

Domain Positions Lost % Loss
associatedcontent.com 162,917 75%
suite101.com 141,469 79%
ezinearticles.com 130,231 71%
hubpages.com 102,820 67%
buzzle.com 62,049 72%
merchantcircle.com 58,666 63%
wisegeek.com 52,084 70%
articlesbase.com 50,909 62%
findarticles.com 44,621 69%
answerbag.com 41,260 61%
examiner.com 39,509 56%
manta.com 36,945 48%
freedownloadscenter.com 34,494 81%
yourdictionary.com 32,981 67%
lovetoknow.com 31,711 64%
trails.com 29,835 78%
thefind.com 29,011 39%
travelpod.com 28,513 68%
brothersoft.com 27,594 40%
docstoc.com 26,650 56%
fixya.com 25,867 42%
howtodothings.com 25,621 77%
mahalo.com 24,135 71%
insiderpages.com 23,346 70%
faqs.org 22,506 67%
prlog.org 22,254 57%
kaboodle.com 21,949 39%
citytowninfo.com 21,615 86%
shopwiki.com 21,528 43%
roadsideamerica.com 21,510 73%
buzzillions.com 21,421 48%
tradekey.com 21,096 56%
essortment.com 20,042 73%
uptake.com 19,655 58%
encyclopedia.com 19,625 51%
helium.com 18,931 66%
wordiq.com 18,877 77%
springerlink.com 18,625 49%
livestrong.com 18,175 38%
business.com 16,743 78%
doityourself.com 16,386 70%
americantowns.com 16,201 62%
prnewswire.com 15,162 70%
cinemablend.com 14,259 72%
epodunk.com 14,190 78%
vodpod.com 13,766 38%
labnol.org 13,541 85%
medicalnewstoday.com 13,426 75%
mytravelguide.com 13,340 69%
highbeam.com 13,324 34%
blogcritics.org 13,312 57%
chacha.com 12,900 48%
retrevo.com 12,601 35%
sharewareconnection.com 12,600 54%
planetware.com 12,387 75%
ptf.com 12,380 41%
digitaltrends.com 12,154 67%
testfreaks.com 11,938 63%
galttech.com 11,804 76%
aceshowbiz.com 11,639 67%
userinstinct.com 11,410 47%
viewpoints.com 11,191 55%
destination360.com 11,167 76%
topshareware.com 11,000 48%
consumeraffairs.com 10,832 80%
onsugar.com 10,699 40%
stateuniversity.com 10,560 70%
allbusiness.com 10,423 63%
blurtit.com 10,331 47%
everything2.com 10,298 76%
kioskea.net 9,781 32%
travelpost.com 9,412 75%
wrongdiagnosis.com 9,293 52%
technorati.com 9,135 67%
whosdatedwho.com 8,986 58%
entrepreneur.com 8,974 75%
slideshare.net 8,909 27%
geek.com 8,632 65%
gizmag.com 8,594 46%
mp3.com 8,577 64%
trendhunter.com 8,539 66%
fotosearch.com 8,473 48%
daniweb.com 8,316 61%
iloveindia.com 8,240 58%
eventful.com 7,948 55%
globalsources.com 7,927 34%
songkick.com 7,908 50%
eggheadcafe.com 7,828 47%
ubergizmo.com 7,807 73%
ez-tracks.com 7,779 62%
popcrunch.com 7,728 63%
ghacks.net 7,695 78%
healthcentral.com 7,660 59%
5min.com 7,652 62%
famouswhy.com 7,619 63%
fanpix.net 7,445 64%
ilike.com 7,401 62%
torrentreactor.net 7,252 29%
bellaonline.com 7,171 69%
hotel-rates.com 7,124 67%

From Danny Sullivan’s article Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change?