2017 Google Update on Analytics, Adwords, Optimize, Attribution, Surveys and More

Have you every wonders what Google is working on regarding Google Analytics, Adwords and optimize? This week the Denver Digital Analytics Association had Casey Carey, Director, Platforms & Publishing Marketing for Google, and President of the DAA Board of Directors speak about the future of Google 360. This shed light into where Google is going and how it is starting to tie all of the products together from a data perspective.

google conversion rate optimization, google optimize

The goal for Google is to have users spend less time figuring out attribution and set up of the tools and more time analyzing the data easily. Continue reading “2017 Google Update on Analytics, Adwords, Optimize, Attribution, Surveys and More”

What I Learned at SearchCon 2017

Last week was SearchCon http://searchcon.event. Searchcon is a unique conference high in the Rocky Mountains at Breckenridge Colorado. The whole event was shrouded by a spring storm that shut down the major highway I70. This kept everyone focused on the event since at times it was not easy to leave. The views out the windows of conference had gently falling snow a fox and three moose.
Continue reading “What I Learned at SearchCon 2017”

Google Instant – Effects on PPC and Organic Ranking

In September 2010 Google launched Google Instant which provides search results and suggested search terms as you type your search request. This change effects how you position your pages and could affect your PPC ranking.

How does Google Instant work?

Go to Google and type:
A – the search results show Amazon.com
Now type
Au – your search results show results for Auto

Here is another example:
Type Denver Ski
Your results are mostly skin clinics
But as soon as you put a space after ski you get more ski related results.

Google claims this will save 2-5 seconds per search.

What does this mean?

When you are creating keyword terms and title tags for your page you must consider how a person will be typing in their request. The word order will effect if your ad or list comes up or not.

I suspect in time people will not complete typing there search request and will only type part of it because they find a result below that is close to what they are looking for. If your page is not optimized to rank for a partial word search, for example part of your long tail term, then it may never be seen.

This could also affect your PPC cost since Google ranks your landing page on how many impressions your ad gets. Google has stated that they changed this algorithm so that an impression only counts if:

  • User clicks on a result PPC or organic
  • User looks at the page more then 3 seconds

There is not enough data to know if this is going to affect the costs of PPC and it is possible that once the system averages out over time it may not have an effect. Time will tell.

What should I do?

  • Test your terms and see how they come up.
  • Check your title tags to make sure they are optimized to how one would search by word order
  • Track your PPC click through rates to make sure they do not jump up unexpectedly.

More information

Google Instant Info

http://www.google.com/instant/

http://googleblog.blogspot.com/2010/09/search-now-faster-than-speed-of-type.html

Google Instant Complaints

http://www.google.com/support/websearch/bin/search.py?ctx=en%3Asearchbox&forum=1&query=google%2Binstant%2Bsucks

http://search.twitter.com/search?q=google%2Binstant%2Bhate

Polls

http://www.google.com/instant/

http://ipcommunications.tmcnet.com/topics/ip-communications/articles/115909-google-instant-appears-change-search-behavior-users.htm

Google Instant – Bing Type Ahead comparisons

http://www.pcmag.com/article2/0,2817,2368863,00.asp

http://www.huffingtonpost.com/2010/09/10/google-instant-search_n_712126.html

User behavior changes

http://ipcommunications.tmcnet.com/topics/ip-communications/articles/115909-google-instant-appears-change-search-behavior-users.htm

The beginning of the end for small business Google search engine placement

Over the last six months I have noticed a number of changes on Google that effect small business and support large businesses. Sad to say this could be the end of small businesses being able to advertise and place well on Google. Here are some examples.

In many categories it seems that the minimum bid in Adwords is 40 cents, even if nobody else is biding. Sometimes the actual cost per bid is lower but Google wants you to start at 40 cents. Forty cents may not sound like a lot but it is when you have a small budget.

In the insurance market all the big insurance companies are paying exurbanite amounts of money per click. They can afford this because I think there end game is to get rid of insurance agents and do the majority of insurance transactions on the web. This is especially true in home and auto policies. Even the big insurance lead companies don’t sell insurance leads but just click through to the insurance sites form and charge for the click. So unless you live in a small town it is hard to advertise on Google and have a return on your advertising investment.

Lastly Google is now allowing multiple organic listings on the first top ten results. This means the user does not get 10 different results to look at but often 5 results from the same company and often that company is a larger business that has been focusing its efforts in organic placement for the last 10 years. One piece of good news it that Google is looking to put more efforts toward fresh content not content that is years old. But the reality is do users really want to look at the same company in multiple placements or a variety of companies to review?

Goggles Answer to Real Time Search

Google added a new feature a few days ago to complete with the real time search buzz. If you go to advance search scroll close to the bottom and you will see an expandable section called date usage.

You can also access the real time features. After your first search results, look below the Google logo, text shows your setting “Web Show Options” this area also tell you what your current search is “Past 24 hours”.

This allows you to enter how recent the data queried is. Try a search with and with-out this parameter. You will notice blogs, craigslist, and other social posts first when you search for “past 24 hours”. You will also notice the advertisements change.

So what does this all mean? Well it is too early to tell but if people start using it, it gives you options on how you position your site. You can now position your site by having new content every 24 hours to move it up in ranking.

The big question is does this really compete against Twitter and all the other real time search engines? Certainly it takes helps with the stale results Google often provides.

Update 2010 – Googles has a new Real Times search section called http://www.google.com/realtime. This shows results in realtime.