For years mobile shopping has been something that is always in the sandbox and never really worked in reality. However this year with a larger population using tablets we may start to see more mobile users shopping from a wireless device. I think the big reason why is a cell phone is just too small to communicate as effectively as a larger screened tablet.
That said I can see the future with apps that make it easier to purchase via your phone. Essentially allowing you to not have to fill out a form. The old “Amazon One Click” for your cell phone that works on all sites.
Here is some data from Mojiva:
70% of mobile users report to spend more that $20 on electronic items
40% say they will spend up to $50 per gift.
It will be interesting to see the results in first quarter on how many holiday purchases where made via a mobile devices such as a cell phone and tablet.