Mobile shopping may finally come of age

For years mobile shopping has been something that is always in the sandbox and never really worked in reality. However this year with a larger population using tablets we may start to see more mobile users shopping from a wireless device. I think the big reason why is a cell phone is just too small to communicate as effectively as a larger screened tablet.

That said I can see the future with apps that make it easier to purchase via your phone. Essentially allowing you to not have to fill out a form. The old “Amazon One Click” for your cell phone that works on all sites.

Here is some data from Mojiva:

70% of mobile users report to spend more that $20 on electronic items

40% say they will spend  up to $50 per gift.

It will be interesting to see the results in first quarter on how many holiday purchases where made via a mobile devices such as a cell phone and tablet.

Greg Ahern
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Author: Greg Ahern

Greg Ahern Founder and President of Ometrics® is a fanatic about conversion rate optimization and AI chatbots. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern and join his CRO Hacks Groups on Facebook and Slack. When he is not in front of a computer he can be found unplugged with his family, drawing or sculpting, endlessly learning guitar or running around in the mountains biking, climbing and skiing.