Have you every wonders what Google is working on regarding Google Analytics, Adwords and optimize? This week the Denver Digital Analytics Association had Casey Carey, Director, Platforms & Publishing Marketing for Google, and President of the DAA Board of Directors speak about the future of Google 360. This shed light into where Google is going and how it is starting to tie all of the products together from a data perspective.
The goal for Google is to have users spend less time figuring out attribution and set up of the tools and more time analyzing the data easily. Continue reading “2017 Google Update on Analytics, Adwords, Optimize, Attribution, Surveys and More”